Offline Attribution Via Survey Methodology

EnquireLabs collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.

How To Set Up A Shopify Post-Purchase Survey

For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.

How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.

Quantitative Vs. Qualitative: Not So Black And White After All

What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*

What’s Wrong With Surveys, and How We Fixed Them

Imagine traveling to a foreign country and seeing a power outlet that doesn’t fit anything you own. That’s what survey and market research data look like to most martech stacks

Why Do Single-Question Surveys Work?

Single-question surveys force you to think harder about the question and the experience, as one should always do when asking customers for a favor.