Tagged: methodology
Offline Attribution Via Survey Methodology
EnquireLabs collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.
by RSU + EnquireLabs | methodology
How To Set Up A Shopify Post-Purchase Survey
For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.
by Matt Bahr | methodology
How To Use Your Sales Associates To Learn Even More About Your customer
Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.
by Leigh Sevin, Co-founder of Endear | methodology
Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning
PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.
by Sam McNerney | methodology
Quantitative Vs. Qualitative: Not So Black And White After All
What the digital revolution has taught us is that a dataset’s type is nowhere near as important as its *usefulness*
by Matt Bahr | methodology