Post-Purchase Surveys (PPS) with Quip's First Employee, Shane Pittson

Our latest episode of the Question Authority podcast features Shane Pittson, Quip's first employee and current Head of Growth & Marketing.

Customer Research With Zappos' Alex Genov

Our latest episode of the Question Authority podcast features Alex Genov, Head of Customer Experience Research at Zappos.

Zero Party Data with Gen Furukawa

Our latest episode of the Question Authority podcast features Gen Furukawa talking to us about zero party data and his Shopify app Prehook.

Paid vs. Non-Paid: Why You Shouldn't Predict Growth On Paid CAC Alone

The problem with relying solely on a blended CAC as your core optimization lever, is that it doesn’t actually account for how many customers came in via non-paid sources.

What Shopify Marketing Analytics Tools Should I Use?

If you’re asking yourself what Shopify marketing analytics tools to use, you’re already one step ahead of many Shopify DTC brands who focus too much on reporting, and not enough on analysis. Getting a competitive edge in DTC requires deep analytical dives.

Quant Vs. Qual With Sam Deutsch

Our latest episode of the Question Authority podcast features Sam Deutsch of Anheuser-Busch InBev talking to us about all things quant vs. qual data.

Behavioral Science with Lilly Kofler

Our latest episode of the Question Authority podcast features Lilly Kofler talking to us about behavioral science.

Announcing The Question Authority Podcast

Question Authority: a podcast where marketing experts teach brands about the art & science of questions.

Offline Attribution with Krystina Rubino

Our latest episode of the Question Authority features Krystina Rubino of Right Side Up talking to us about offline attribution, and podcast advertising.

QOTD - When Are You Going To Buy Again?

Everything you do to nurture your customer relationship prior to the Decision Window is your retention advantage.