How to Automatically Take Action on Consumer Insights

Consumer insights, and the actions you take with them, are the lifeblood that keeps your ecommerce store strong. However, while many businesses consider data like this important, many struggle to analyze and act on it, and it all takes up precious time. Wouldn’t it be easier if you could just automate it?

Offline Attribution Via Survey Methodology

EnquireLabs collaborated with Right Side Up for a deep dive on growth marketing through offline channels. Coverage includes survey methodology, attribution calculators, and best practices in ROI measurement.

Success Story: Pastreez Solves The Buyer vs. User Problem With Post-Purchase Surveys

An EnquireLabs client success story, using post-purchase surveys to segment customer types, dissect AOV, and improve marketing attribution.

QOTD: Who Is This Purchase For? The Buyer vs User Problem

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

Announcing Our Updated Plans & Pricing

With our rollout of Question Stream™ now in full effect, it’s time to bring our clients around to the big picture, and what it means to operationalize DFC!

How To Set Up A Shopify Post-Purchase Survey

For Shopify brands breaking into new DTC marketing channels and generating word of mouth, there’s no better catch-all solution to marketing attribution than a post-purchase survey questionnaire.

How To Use Your Sales Associates To Learn Even More About Your customer

Your retail associates are likely some of the only people on your team who are interacting with customers face-to-face on a recurring basis.

Introducing Question Bank: Our Best Practices In Zero-Party Data Gathering

The funny thing we see when clients first adopt a direct-from-consumer data approach is that initially, they suffer from writer’s block. "I can ask my customer anything? Well... what should I ask?"

Productive Bounce Rate: A New Ecommerce Metric That Measures Brand Positioning

PBR (Productive Bounce Rate), stems from the idea that not every bounce should be treated the same. There's a difference between people who bounce with a really clear idea of the brand's positioning and people who don't.

To Understand Zero-Party Data, Think About How You Collect Emails

In our opinion, the DTC industry needs a mental reset on the concept of “partied” data. It’s not enough to internalize some textbook distinction between zero-party data and first-party data -- because if you build your customer experience first and think about data types later, you miss the whole point of this customer-centric movement that DTC stands to capitalize on.