Analytics

Why Do Single-Question Surveys Work?

We've had a few clients ask why single-question surveys are a best practice, given the infinite real estate of Ecommerce. Why not ask the customer everything you can, while you've got their attention? Well, that’s one question we're happy to answer.

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The Scariest Word In Marketing Attribution: "Direct"

Direct traffic has a lot to say, and historically the problem has been that marketers simply don't bother to listen. Here's how to turn Direct from your nemesis to your best friend.

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Analyzing Survey Responses in Google Analytics

Utilize your Enquire survey data in Google Analytics to supercharger your insights.

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